INFINITI EXTENDS ITS SOUTH AMERICAN GROWTH WITH CHILE MARKET ENTRY

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– SKBERGÉ to Launch Infiniti Luxury Cars Into Chile in First Half of 2012

Infiniti today announced that SKBergé, a Chilean-Hispanic company formed by the Sigdo Koppers and Bergé Groups, will launch the Infiniti brand and Infiniti luxury cars into Chile in the first half of 2012.

This announcement supports Infiniti’s intent to expand into additional luxury markets around the world. The brand had 145,675 worldwide sales in 2010, representing a 30.8 percent growth over the prior year.

“We are pleased that SKBergé is going to be our Infiniti partner in Chile, and following our recent announcement of entering Mexico this coming autumn, this is another important step in our global growth plan,” said Toru Saito, corporate vice president for Infiniti. “SKBergé has a great track record in the automotive industry in Latin America, and we already have a strong working relationship with the Bergé group in Spain.”


“It is a privilege for us to be launching such an admired luxury automotive brand into Chile. With a broad range of vehicles, which includes sedan, coupe, and crossover models, Infiniti will complement our lineup of automotive brands and support our business growth strategy,” said SKBergé Chief Executive Francisco Errázuriz. “Infiniti has a passionate team creating automobiles that will give our customers an exciting alternative – cars with emotive design, exhilarating performance and advanced technology. We will ensure that all this is underpinned with extremely high levels of customer and service hospitality.

The entry into Chile follows a number of other significant announcements already this year. At the Geneva Motor Show in March, Infiniti unveiled the ETHEREA, a new type of luxury concept car aimed at younger buyers. Infiniti has also entered a partnership deal and technical collaboration with the Red Bull Racing Formula One team. Last week at the New York International Auto Show, Infiniti announced an all-new three-row luxury crossover, designated the Infiniti JX, will join its line in spring 2012 as a 2013 model.

Infiniti was also awarded the prestigious Euro NCAP Advanced Award for Road Safety Innovation for its Lane Departure Prevention (LDP) system, and in the United States, the Infiniti M luxury performance sedan received MotorWeek’s “2011 Drivers’ Choice Award Winner for Best Luxury Sedan” and the “IntelliChoice 2011 Best Overall Value of the Year Award Winner for Luxury Passenger Car.”

Quelle: Infiniti

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